Art or Advertising?

Steve Kaufman - 4 Campbell's Soup Cans

Andy Warhol painted Campbell’s Soup cans, Brilllo boxes, perfume bottles, and many other objects that we see every day.  He looked at these products and saw art.  Warhol created oil paint on canvas silkscreens of these everyday products, and art collectors weren’t quite sure how to react to them.  Some looked at his paintings as glorified ads.  Art critics asked, “Is it art, or advertising?”  Andy Warhol’s art, along with his quirky personality, drew celebrities and young artists that shadowed him constantly.  Just being within his circle made you a celebrity.  His painting subjects swiftly became famous people and iconic images.  Today, Warhol’s paintings sell for millions.  Steve Kaufman worked as assistant of Andy Warhol, and was very influenced by his art.  Steve learned the art of silkscreening from him, and then went on to become a renowned artist in his own right.  Today, Steve Kaufman’s paintings hang in homes all over the world.  Money art, Coca-Cola, Red Bull, Chanel, Mercedes, etc…

What is your opinion of Pop Art? Do you feel it is art, or advertising?

4 Responses to “Art or Advertising?”
  1. Vincent shields says:

    I think it’s art nothing else what does everyone else think

  2. Leslie says:

    I feel it’s art, as well as a statement of the power of the brand. Art is as individual as people are, so essentially art is in the eye of the beholder. I feel that Andy Warhol as well as Steve Kaufman were onto something. They saw the influence of these common products and how they were an aspect of everyday American life. Sure, in later days these artists may have been approached and commissioned by companies to depict their products, but I think by that time, that had to do with the popularity of Warhol, Steve Kaufman, and the raw beauty of their pop art paintings.

    In today’s world, what does you brand say about you? Absolutely everything.

  3. dianavachier says:

    Art is all around us and a daily part of our lives. Sometimes we’ll stop and look and other times it will go unnoticed. I have seen people that collect perfume bottle for the beauty of the bottles or the image on the bottle. People collect wine bottles, food labels, salt and pepper shakers, old magazine ads, etc…. What Andy Warhol and Steve Kaufman touched upon that is so wonderful is the ability to produce art that is part of our lives and in our surroundings. Instead of seeing beautiful landscapes they saw art in those everyday objects that we have in our homes or carry in our pockets. Steve Kaufman went a step further combining old world art with Pop art. His homage paintings to Mona Lisa, Whistler’s Mother and American Gothic holding Coca Cola Bottles were acquired by the World of Coca Cola Museum in Georgia.
    They made paintings and sculptures that are now hanging in museums and on our walls for generations to enjoy.
    Art or advertising???
    A R T !!!

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